The transformation began when SpectrumBPO assigned a dedicated Amazon Operations Specialist to the client’s account. Acting as an extension of their team, we analyzed historical performance data, identified wasteful ad spend, and led a complete restructuring of campaigns. Ad groups were reorganized to align with buyer intent, targeting was refined to focus on high-performing search terms, and a disciplined bid adjustment strategy was implemented. This precision allowed the client to cut irrelevant clicks and invest their budget where it generated the highest ROI.