Commercial Photo, May 1974 issue, Whole No. 124, Used Book

Commercial Photo, May 1974 issue, Whole No. 124, Used Book1

Commercial Photo, May 1974 issue, Whole No. 124, Used Book2

Commercial Photo, May 1974 issue, Whole No. 124, Used Book3

Commercial Photo, May 1974 issue, Whole No. 124, Used Book4

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More information about Commercial Photo, May 1974 issue, Whole No. 124, Used Book

Commercial Photo, May 1974, Vol. 124 / Edited by Yaomi Yoshikawa / Genkosha, 1974 / 260x183mm / 190 pages, softcover / 1,200 yen
※Condition: Cover corners show wear and yellowing, edges of pages are yellowed, but no other significant damage.

●Contents:
・Feature = Makoto Matsumura & Jin Isshiki
・Visual Visit 2 of 3 ● Hiroshi Sano
・"What is Technique?" Jin Isshiki & Makoto Matsumura
・Feature = Art Direction in This Era ● Katsumi Asaba, Shuichi Kanamori, Masaki Kawate, Tomoshige Sato, Minoru Takahashi, Yoshio Nanba, Hiroshi Morishima
・Refreshing "Third Generation" Art Directors ● Yusuke Kaji
・TV Feature = Considering Testimonial Commercials
・The persuasive power of advertising through testimonial format—
・Overseas testimonial commercials: The need for direction that conveys the truthfulness of testimonials to viewers ● Satoshi Mukai
・The significance of testimonial commercials: Products worthy of recommendation are the absolute power of advertising ● Tetsuei Muroi
・Success or failure in character selection depends on the results ● Takeo Shirase
・Aiming to transform from a verifier to a recommender ● Shinichi Watanabe
・Monologue of a Drinker ● Masakuni Yamamoto
・'74 Graduation Exhibition
・Tokyo University of the Arts, Faculty of Fine Arts, Photography Department / Chiyoda Photography College / Nihon University College of Art, Photography Department / Japan Photography Academy / Japan Photography College / Tama Art University, Photography Department / Tokyo Photography College / Tokyo College of Photography, Junior College, Photography Technology Department / Tokyo College of Photography / and others

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